La Butte aux Bois - 5-star Luxury Hotel with **Michelin Restaurant

The Definition of Ultra Luxury Hospitality

A Digital Transformation in Luxury 5-star Hospitality

La Butte aux Bois is an exclusive estate known for blending superior hospitality with a tranquil natural environment. The estate boasts world-class dining, luxurious accommodations, and holistic wellness facilities at the edge of Belgium's Hoge Kempen National Park. With its Michelin-starred restaurants, elegant rooms, and holistic spa, La Butte aux Bois offers a unique retreat combining historical charm with contemporary luxury.

Customer Challenges

La Butte aux Bois faced the challenge of establishing a distinct digital identity and effectively driving lead generation, resulting in more Bookings. They required a complete digital transformation and rebranding:

DESIGN CONCEPT

The website design reflects the estate's natural elegance and serene atmosphere. A blend of lush imagery, refined typography, and clean layouts creates a digital ambiance that echoes the estate's physical environment.

WEBSITE DESIGN

Build a custom website that is visually appealing and user-friendly.

DIGITAL STRATEGY

Develop a digital marketing and content strategy to increase lead generation and drive registrations for hotel bookings and restaurant reservations.

Our Solutions

Design Concept: The website design reflects the estate’s natural elegance and serene atmosphere. A blend of lush imagery, refined typography, and clean layouts creates a digital ambiance that echoes the estate’s physical environment.

User Experience: Seamless navigation guides visitors through key sections such as accommodations, dining, wellness, and events. A well-structured booking system enhances user engagement.

Content Strategy: Rich visuals, curated content, and storytelling highlight La Butte aux Bois’ signature experiences, including:

    • The two-star Michelin Restaurant Ralf Berendsen.
    • Bistrôt Le Ciel’s Franco-Belgian cuisine with global influences.
    • The Shiseido Ginza Tokyo Institute.

Digital Strategy & Advertising: We implemented a digital marketing strategy that included:

    • SEO Optimization: Enhanced website content for better search visibility on Google and Bing.
    • PPC Advertising: Developed targeted PPC campaigns to capture in-market leads primarily on Google Search and Display.
    • Lead Generation Funnels: Created optimized landing pages with clear CTAs to convert leads, coming from targeting and retargeting campaigns.
  • Responsive Design: The site adapts flawlessly across devices, ensuring consistent engagement for global luxury travelers.

Technology Integration: Being a luxury hotel concept, multiple booking systems had to be connected and communicating with each other. We have custom built the connectivity between those platforms, ensuring a smooth User Experience and seamless integration in their back end systems and marketing automation, emphasising their ambition to give the best Customer Experience.

Brand Design
Marketing Strategy
Advertising

The Results

Our solutions lead to amazing achievements:

The new brand identity helped La butte aux Bois and its internal Leisure companies and restaurants to be more visible. They were able to compete with other hotels and restaurants in the region and beyond.

The targeted digital strategy and optimized lead funnels resulted in a significant increase in qualified leads, online bookings and restaurant reservations. This resulted directly into massively increased annual revenue and automated customer follow up through integrated marketing automation.

High-quality content and an intuitive website increased user engagement and positioned La butte aux Bois as one of the finest 5-star Luxury Hotels and Experiences in the region. Their improved online presence proved their ability to adapt to market and customer needs.

IMPROVED BRAND RECOGNITION

The new brand identity helped La butte aux Bois and its internal Leisure companies and restaurants to be more visible. They were able to compete with other hotels and restaurants in the region and beyond.

INCREASED LEAD GENERATION & SALES

The targeted digital strategy and optimized lead funnels resulted in a significant increase in qualified leads, online bookings and restaurant reservations. This resulted directly into massively increased annual revenue and automated customer follow up through integrated marketing automation.

ENHANCED ENGAGEMENT

High-quality content and an intuitive website increased user engagement and positioned La butte aux Bois as one of the finest 5-star Luxury Hotels and Experiences in the region. Their improved online presence proved their ability to adapt to market and customer needs.

GHAF Digital® Dubai Marketing Agency - La Butte aux Bois- Client Case - web design, brand identity, digital strategy, lead generation, advertising, customer experience and engagement

Explore the new website of La Butte aux Bois to see our work and what we can do for you.

This case study demonstrates how we successfully designed and built a brand identity and digital strategy that transformed La Butte aux Bois' online presence, driving growth and direct bookings for their restaurants and hotel rooms.

La Butte aux Bois

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