Mercedes-Benz GLE53 AMG Launch

Introducing the World's Most Powerful SUV

Launching a New member of the Mercedes-Benz AMG family

Mercedes-Benz, a global leader in luxury automotive manufacturing, sought to launch its new GLE53 AMG model in 2019. This high-performance vehicle, part of the renowned AMG line, required a robust digital strategy to reach its target audience, generate excitement, and drive conversions both online and at dealerships.

Customer Challenges

Mercedes-Benz needed to position this new model in the market as a daily drivable car with powerful specifications. To make customers dream, we needed to develop and execute a comprehensive digital campaign strategy to launch the new GLE53 AMG, increase dealership visits, and boost online sales.

PRODUCT AWARENESS

We needed to develop campaigns that helped build awareness and excitement for the new GLE53 AMG and its revolutionary specifications.

LANDING PAGE DESIGN

Build a custom landing page that is visually appealing and user-friendly, leading to test drives at dealerships.

DIGITAL STRATEGY

Develop a digital marketing and content strategy to increase lead generation and drive testdrive bookings, seamlessly integrating marketing automation.

Our Solutions

Digital Campaign Strategy:

  • Target Audience Analysis: Identified key demographics and psychographics to tailor messaging and ad placements effectively.
  • Content Creation: Developed high-quality visuals and engaging content that highlighted the performance, luxury, and innovative features of the GLE53 AMG.
  • Omni-Channel Approach: Coordinated efforts across various digital channels, including social media, search engines, and display networks, to maximize reach and impact.

 

Social Media Advertising:

  • Platform Selection: Leveraged platforms such as Facebook, Instagram, YouTube, and LinkedIn to reach diverse audience segments.
  • Ad Formats: Utilized a mix of ad formats, including video ads, carousel ads, and sponsored posts, to showcase the GLE53 AMG from multiple angles.
  • Engagement Tactics: Implemented interactive elements such as polls, quizzes, and live Q&A sessions to engage users and generate buzz.

Dealership Conversion Funnel Design:

  • Landing Pages: Designed optimized landing pages with clear calls-to-action to guide users from awareness to conversion.
  • Lead Generation Forms: Integrated lead capture forms to collect user information and facilitate follow-up by dealership sales teams.
  • Test Drive Booking System: Developed a seamless test drive booking system that allowed potential buyers to schedule appointments directly through the website.
  • Performance Tracking: Implemented analytics tools to monitor user behavior and campaign performance, enabling real-time adjustments and optimization.
Brand Design
Marketing Strategy
Advertising

The Results

Our solutions lead to amazing achievements:

The digital campaign significantly increased awareness and excitement for the new GLE53 AMG, reaching millions of potential buyers across Europe.

The dealership conversion funnel effectively guided users from initial interest to test drive bookings and sales, resulting in a notable increase in dealership visits and online conversions.

High levels of engagement were achieved through interactive social media content and targeted advertising, fostering a strong connection between the audience and the Mercedes-Benz brand.

The comprehensive analytics setup provided valuable insights into campaign performance and user behavior, allowing for continuous improvement and refinement of marketing strategies.

ENHANCED PRODUCT AWARENESS

The digital campaign significantly increased awareness and excitement for the new GLE53 AMG, reaching millions of potential buyers across Europe.

STRONG LEAD GENERATION

The dealership conversion funnel effectively guided users from initial interest to test drive bookings and sales, resulting in a notable increase in dealership visits and online conversions.

INCREASED ENGAGEMENT

High levels of engagement were achieved through interactive social media content and targeted advertising, fostering a strong connection between the audience and the Mercedes-Benz brand.

DATA DRIVEN INSIGHTS

The comprehensive analytics setup provided valuable insights into campaign performance and user behavior, allowing for continuous improvement and refinement of marketing strategies.

GHAF Digital® Dubai Marketing Agency - Mercedes-Benz GLE53 AMG Launch - Client Case - web design, brand identity, digital strategy, lead generation, advertising, customer experience and engagement

Explore the GLE53 AMG Landing page to see how we strategized the funnels and discover what we can do for you.

This case study demonstrates how we successfully dstrategized a product launch and digital strategy that transformed Mercedes-Benz' online presence, driving growth and test drive bookings for their newest GLE53 AMG. For campaign material we advize you to check their Social Media channels and Youtube.

Mercedes-Benz GLE53 AMG

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