Pirrone Massimo - Bespoke Tailoring Brand

Italian Bespoke Tailor from Antwerp

Launching a Digital Brand Identity and e-commerce platform

Massimo Pirrone, the founder of PM Eleganza Milanese, is a master tailor known for his refined taste and impeccable sense of style rooted in his Italian heritage. His boutique in Antwerp provides bespoke tailored outfits for discerning gentlemen worldwide. The boutique stands for the ultimate in craftsmanship.

Customer Challenges

Massimo Pirrone faced the challenge of scaling his bespoke tailoring business globally while maintaining the boutique's luxurious and exclusive image. The project aimed to redesign the website to reflect the boutique's brand ethos, develop a seamless webshop to offer accessories like ties, shoes, pocket squares, and leather goods online to increase sales and revenue.
We had to create an intuitive and visually compelling shopping experience to increase sales, while also developing a strong online brand.

DESIGN CONCEPT

The website mirrors the brand's refined style and elegance with high-quality imagery and a minimalist yet sophisticated layout.

WEBSITE DEVELOPMENT

We built a custom and user-friendly webshop to showcase and sell luxury accessories like ties, pocket squares, shoes, sunglasses, and leather goods, while also designing the main website.

DIGITAL STRATEGY

Develop a digital marketing strategy to increase lead generation and drive registrations for trainings, workshops, and events.

Our Solutions

Digital Brand Identity: Developed a cohesive brand identity that reflects Pirrone Massimo’s global influence and the Global market’s unique needs.

Website Design: Built a custom, user-friendly website that embodies the brand ethos and drives online and offline sales:

    • Clearly defined sections for inspiration, showcasing products​ (PM Eleganza Milanese homepage)​.
    • Dedicated pages for specific products​.
    • Engaging resources appointment booking options and online buying through the webshop​ (Webshop)​.

Digital Strategy & Advertising: We implemented a digital marketing strategy that included:

    • SEO Optimization: Enhanced website content for better search visibility on Google and Bing, while keeping product relevancy.
    • PPC Advertising: Developed targeted PPC campaigns to capture in-market leads primarily on Google Search and Display.
    • Lead Generation Funnels: Created optimized landing pages with clear CTAs to convert leads, coming from targeting and retargeting campaigns.
Brand Design
Marketing Strategy
Advertising

The Results

Our solutions lead to amazing achievements:

The new website positioned PM Eleganza Milanese as a global bespoke tailoring brand, extending its reach beyond Belgium, expressing its luxury character.

The integrated webshop facilitated online sales of luxury accessories, boosting the brand's revenue, while offering a second platform to sell on Instagram and Facebook (Meta Shopping).

The bespoke digital experience reflects the brand's ethos, reinforcing its image of luxury and craftsmanship, resulting in direct sales of accessories, opening the door for new tailoring clients.

GLOBAL REACH

The new website positioned PM Eleganza Milanese as a global bespoke tailoring brand, extending its reach beyond Belgium, expressing its luxury character.

INCREASED APPOINTMENTS & SALES

The integrated webshop facilitated online sales of luxury accessories, boosting the brand's revenue, while offering a second platform to sell on Instagram and Facebook (Meta Shopping).

ENHANCED ENGAGEMENT

The bespoke digital experience reflects the brand's ethos, reinforcing its image of luxury and craftsmanship, resulting in direct sales of accessories, opening the door for new tailoring clients.

GHAF Digital® Dubai Marketing Agency - PM Eleganza Milanese - Client Case - web design, brand identity, digital strategy, lead generation, advertising, customer experience and engagement

Explore the new website to see our work and what we can do for you.

This case study demonstrates how we helped PM Eleganza Milanese translate its brand into a global digital presence, enhancing its reach and revenue while maintaining its bespoke luxury identity.

PIRRONE MASSIMO

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